Initiatives

Mātru Devo Bhava: View your mother as God. Show her love, care, and gratitude. She plays a vital role in your life.

When we say Mother, we immediately connect to our physical mother and the universal divine mother-Parāśakti. Beyond them, 2 other aspects which are connected to the word “Mother” are Veda Mātā & “Gau Mātā. There is an immediate need to protect and preserve these 2 mother forms for universal peace & wellbeing.

“Aathmaartham is committed to the cause of Veda Saṃrakṣaṇaṃ & Gau Saṃrakṣaṇaṃ”



Our Indic scriptures have often referred to Gau Mātā in the form of Kāmadhenu. In the cow, resides all the 33 crore Devatā, She is a walking temple by herself and all the Puṇya Tīrtham (Sacred rivers) reside in her. Referring to Excerpts from Deivathin Kural (Volume 3 & 7)… “Gau Saṃrakṣaṇaṃ - Parama Dharmam, Parama Puṇyam”

Everything in Gau Mātā is considered auspicious. Not only milk, she also is the source for curd, ghee, buttermilk, dried cow dung cakes that is used for Homa/Yajña. We get Bhasma (Vibūti) from dried cow dung cakes.

The Gau Mūtra (Urine) and Gaumaya (Cow Dung) are considered auspicious and is part of Panca Gavya. Panca Gavya which is made of five cow products (Milk, Curd, Ghee, Cow Dung, and Cow Urine) has immense scientific and purifying capabilities. No Homa/ Yajña can happen in this world without Gau Mātā or her products. Cows when they cease to provide milk, still provide ingredients for organic manure. Anuṣṭāna (practices) & Japams done in Gau Shala (where Cow resides) provides multi-fold benefits than done at home.

What is very crucial for us to realize is that, enough and more care is given to milking cows normally. However, it is the non-milking cows which are denied care and shelter by people either deserting them or sending them to slaughter houses for financial gains in return.

According to scriptures, killing Gau Mātā is equivalent to killing our mother amounting to gravest of all sins with no atonement. Even a small harm caused to Gau Mātā is a great sin. The well-being of Cows will ensure prosperity for mankind. If we protect them, peace will prevail in this world.

Hence, Aathmaartham is committed to propagate & support Gau Saṃrakṣaṇaṃ through Gau Śālās providing shelter and protection to Gau-Mātā (particularly non-milking cows).

धर्मो रक्षति रक्षित: ||
Veda are Quintessential to Sanātana Dharma and universal existence. Veda guide us to attain the highest worldly knowledge and spiritual wisdom.


As cited by Kānchi Paramācārya in one of his talks on Hindu Dharma,


“If you ask me why the Vedic dharma must be perpetuated, the answer is that the sound of Veda mantra and the conduct of Vedic rites like sacrifices will bring universal material and spiritual well-being. Further, if people around the world are to know that the Vedic religion was once a universal religion and, if unity and peace are to be achieved on the basis of such awareness, there must be a class of people in our country who will devote themselves solely to Vedic learning. I maintain that fostering the Vedic dharma is of utmost importance because it will bring universal prosperity and inward tranquility.”


Traditionally, Pātaśālās impart vedic education by providing free shelter, food, clothing and education to the children. They are run by means of donations and contributions from the society. Today, many Veda Pātaśālās are gasping for breath to sustain due to financial constraints. As a result, they are also not able to attract both teachers and students. Closure of such Pātaśālās would mean decline of Vedic education resulting in diminishing Vedic practices (samskāras) thus impacting universal well-being. They are in dire need of monetary assistance & physical support to sustain and grow.

Aathmaartham is committed to perpetuate and preserve Vedic education by supporting Veda Pātaśālās.

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